Blog
Posted 3 years ago
Hello from the Ad Lab studio! It’s me again, I’m George, the office junior, and today, I'm excited to present my next spotlight in the series, aimed at giving you an insider's look into the outstanding staff who form the backbone of Ad Lab. Let's take a look at Matthew, our accomplished Account Manager, who plays a pivotal role in our t ...
Posted 4 years ago
If you have an eCommerce store and have not optimised your website to increase conversions, what are you waiting for? To grow your online business and create a sustainable eCommerce store, conversion rate optimisation is essential. What is conversion rate optimisation? CRO, short for conversion rate optimisation, is the process of improv ...
Posted 4 years ago
Featured snippets are designed to help users find answers to their questions quickly and easily. Not only are these helpful for users but can also be extremely important for online businesses. Featured snippets are an opportunity to gain more visibility from the organic search results and, in turn, boost traffic and brand recognition. What are ...
Posted 5 years ago
The United Kingdom boasts the second largest eCommerce market in the world. Mirroring the United States with low prices being considered a very important factor; while it is predicted that in the future UK shoppers will pay more attention to customs, taxes and shipping times and change their habits in relation to this. With the constantly increasi ...
Posted 6 years ago
The customer journey has always been a fickle process, especially when it comes to monitoring it. Used to, mobile was considered the primary start and first stop for the conversion journey. And more times than not, this journey ended on a desktop. In fact, in 2014, mobile accounted for only 13% of digital sales. This year, however, the numbers are ...
Posted 6 years ago
Have you noticed your customers abandoning their orders? These orders may be worth as much as 25% of your overall revenue. Sending these customers, a retargeted email asking them to complete their purchase may not return the results you want. Your energy is perhaps better spent, calling them and completing their order via telephone. This method ha ...
Posted 6 years ago
Ad Lab has recently launched a new Magento 2 store for Hamilton Billiards as Magento stops supporting Magento 1. www.hamiltonbilliards.com With the announcement that Magento was going to stop supporting Magento 1 online stores this year, Ad Lab, website design agency based in Bishop’s Stortford, crafted and launched a stunning, modern and ...
Posted 6 years ago
After years of working for our clients advising on best practices for running a blog, building successful blogs that not only drive traffic to their website but also increase their online visibility by creating original and fresh content, and seeing them reap of the benefits, we’ve decided to drink our own champagne and launch a blog. Whether yo ...
