Blog
You connect Epicor BisTrack to Magento, now commonly Adobe Commerce or Magento Open Source depending on the platform version, by using an API-led integration that allows ERP data to power the eCommerce experience. For builders' merchants, that usually means synchronising products, stock, customer-specific pricing, account information, orde ...
Posted 2 months ago
The builders’ merchant sector is undergoing rapid digital transformation as customer expectations continue to evolve. Gone are the days of ordering things in person at depots or over the phone from a catalogue, buyers increasingly expect the same seamless online purchasing experiences they encounter on mainstream retail p ...
Posted 4 months ago
At Ad Lab, we’ve spent years working with builders’ merchants, and one thing is consistently clear: most trade customers do not buy by browsing a website in the traditional way. They call. They email. They send WhatsApp messages. The issue is not demand. The issue is how that demand is captured. A large proportion of orders are st ...
Posted 5 months ago
Builders’ merchants have invested heavily in eCommerce, yet many still see the same behaviour: trade customers continue to phone or email the branch to place orders. This is not because trade buyers dislike ordering online. It’s because most merchant websites are built using a retail-first model, then extended with ...
Posted 8 months ago
By David Newman, Managing Director of Ad Lab Strengthening Our Commitment to the Builders’ Merchant Sector Ad Lab is proud to announce that we have joined the Builders Merchants Federation (BMF) as a Service Provider Member. This step strengthens our long-term commitment to helping builders’ merchants modernise, grow and compete more ...
Posted 9 months ago
Ad Lab is proud to announce its official status as a Preferred Partner with Epicor BisTrack, cementing its position as a leading Magento agency for builders’ merchants and the wider trade industry. This partnership formally recognises Ad Lab’s success in developing a proven, real-time integration between Magento and Epicor Bis ...
Posted 12 months ago
ON THIS PAGE: Why Optimise Your Blog for AI? Interactive AI Tools Integration How to Structure Content for AI Example of Successful AI Optimisation Artificial Intelligence (AI) is rapidly transforming the digital marketing landscape, which means blog optimisation is an essential step in SEO ...
Posted 2 years ago
Creating the Ad Lab promotional video was super fun, thanks to the incredible talent of James Garrett, a freelance videographer based in Bishops Stortford, Radoslaw, our gifted motion graphic designer and the Ad Lab team. The goal of this video was simple yet I believe powerful: to offer a genuine snapshot of who we are as an eCommerce agency. ...
Come with us as we take you behind the scenes into the world of metal manufacturing at Speedy Fixings. The Ad Lab team and I, George, are excited to offer you an exclusive glimpse into our recent day at their state-of-the-art factory in Colchester! On the morning of Friday, September 29th, we arrived at Speedy Fixings with all the tools and ...
Posted 3 years ago
Hello, dear readers! I'm George, the fresh face here at Ad Lab, and I've embarked on an exciting journey to introduce you to the incredible individuals who fuel the engine of this remarkable agency. So, get ready for something a little different from your typical company update. In this series, I'm pulling back the curtain on the brilliant min ...
