Posted 2 weeks ago
At Ad Lab, we’ve spent years working with builders’ merchants, and one thing is consistently clear: most trade customers do not buy by browsing a website in the traditional way. They call. They email. They send WhatsApp messages. The issue is not demand. The issue is how that demand is captured. A large proportion of orders are st ...
Posted 2 months ago
Builders’ merchants have invested heavily in eCommerce, yet many still see the same behaviour: trade customers continue to phone or email the branch to place orders. This is not because trade buyers dislike ordering online. It’s because most merchant websites are built using a retail-first model, then extended with ...
Posted 5 months ago
By David Newman, Managing Director of Ad Lab Strengthening Our Commitment to the Builders’ Merchant Sector Ad Lab is proud to announce that we have joined the Builders Merchants Federation (BMF) as a Service Provider Member. This step strengthens our long-term commitment to helping builders’ merchants modernise, grow and compete more ...
Posted 6 months ago
Ad Lab is proud to announce its official status as a Preferred Partner with Epicor BisTrack, cementing its position as a leading Magento agency for builders’ merchants and the wider trade industry. This partnership formally recognises Ad Lab’s success in developing a proven, real-time integration between Magento and Epicor Bis ...
Posted 2 years ago
Creating the Ad Lab promotional video was super fun, thanks to the incredible talent of James Garrett, a freelance videographer based in Bishops Stortford, Radoslaw, our gifted motion graphic designer and the Ad Lab team. The goal of this video was simple yet I believe powerful: to offer a genuine snapshot of who we are as an eCommerce agency. ...
Posted 4 years ago
The United Kingdom boasts the second largest eCommerce market in the world. Mirroring the United States with low prices being considered a very important factor; while it is predicted that in the future UK shoppers will pay more attention to customs, taxes and shipping times and change their habits in relation to this. With the constantly increasi ...
