At Ad Lab, we’ve spent years working with builders’ merchants, and one thing is consistently clear: most trade customers do not buy by browsing a website in the traditional way. They call. They email. They send WhatsApp messages. The issue is not demand. The issue is how that demand is captured. A large proportion of orders are st ...

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By David Newman, Managing Director of Ad Lab Strengthening Our Commitment to the Builders’ Merchant Sector Ad Lab is proud to announce that we have joined the Builders Merchants Federation (BMF) as a Service Provider Member. This step strengthens our long-term commitment to helping builders’ merchants modernise, grow and compete more ...

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Ad Lab is proud to announce its official status as a Preferred Partner with Epicor BisTrack, cementing its position as a leading Magento agency for builders’ merchants and the wider trade industry.  This partnership formally recognises Ad Lab’s success in developing a proven, real-time integration between Magento and Epicor Bis ...

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