Tuckwells
A John Deere franchise specialist in Agricultural Machinery.
About.
Tuckwells, a prominent John Deere franchise in East Anglia and Kent, was founded in 1954 by Len Tuckwell as a contract spraying business. Over time, it has grown into one of the UK’s largest machinery dealerships, representing top brands in agricultural and turf equipment. Operating from ten locations with a team of 300, Tuckwells continues to innovate, supporting machinery sales, seromvice, and sustainable farming on its 1,500-acre farm.
Objectives.
• Boost lead generation for new and used machinery and drive online sales in the eCommerce store.
• Increase visibility of the used machinery, new machinery, eCommerce store, and other divisions represented on the website.
• Simplify and streamline the online purchasing experience for customers.
Recommendations
• Designed a user-friendly header and menu for mobile and desktop to enhance visibility and accessibility.
• Improved search results to display relevant pages and products from used machinery, new machinery, and the eCommerce store.
• Explored paid and organic channels to attract targeted traffic.
• Integrated a more flexible payment gateway to offer multiple payment options.
Results.
• User-friendly header and menu designs increased page visibility and accessibility.
• Improved search functionality boosted page views for used machinery by 250% and eCommerce product pages by over 300%.
• Leads for used machinery grew by 40%, while leads for new machinery increased by 20%.
• Google Shopping campaigns achieved a ROAS of over 750%, driving highly targeted traffic.
• Year-on-year online store revenue increased by 600%.
I am truly impressed with the initial results from the Google campaigns and the website improvements. We needed a team to drive our digital marketing, and Ad Lab has delivered exceptional results. These early wins show what’s possible with targeted changes and Google spend implementation.
