Since the Covid-19 pandemic, online shopping has excelled in a way that it never has before. In fact, data from Adobe found that preference for online shopping has increased to 50% post pandemic, in comparison to a previous 26%, showing the significance of eCommerce platforms.

As a result of this, consumers are now expecting more from their online shopping experience, with a need for personalisation. Today, our web design agency in Bishop’s Stortford has outlined the importance of personalisation and how this can be effectively achieved using a Magento eCommerce platform. This will allow you to grow your online store, increasing sales and engagement.

What exactly is personalisation?

So, personalisation is a common term but what exactly does it mean with reference to eCommerce websites? Well, it has been found that consumers are now expecting websites to be tailored and personalised to their interests while shopping online, as this shows that brands understand their audience, creating a more intimate experience. This can be achieved through custom-made advertisements, recommended products and further personalised suggestions which we will explore in more detail, thanks to knowledge from our UK web developers. Adobe also found in their survey that 72% of consumers were enticed to purchase a product when receiving a personalised experience, that they otherwise were not planning to buy. This further exaggerates that personalisation is a technique which should be adopted by eCommerce businesses in 2022.

How can we help?

As a highly experienced Magento agency, we have accumulated a range of ideas to help implement personalised features into your website. One of which being cookies, and we don’t mean the biscuit! Cookies are a series of small text files stored in the user’s web browser. They have many benefits including the ability to store customer’s log in information, wishlists and shopping baskets, using this data to create personalised product recommendations or customer greeting text (‘Welcome back David’).

Google Ads are another new and progressive way of creating personalised online experiences within your eCommerce platform, which our Magento developers London can help with at Ad Lab. Google Ads comprise of 3 main strategies: Google Shopping, Google Search and Google Display. Each of these marketing methods allow for targeted advertising of products and brands using images, videos and text. Google Shopping is particularly effective when it comes to personalisation. This allows consumers to search for and compare products from a range of different eCommerce sites, weighing up the difference in quality, price and other characteristics. Retailers can then subsequently store this data regarding what products consumers search for and purchase, using this to create tailored adverts and product recommendations.

The next step

Clearly, personalisation is a growing marketing technique and one which should be taken seriously by eCommerce brands looking to expand their business and survive in the competitive online environment. If you need help creating a personalisation strategy and building your eCommerce business, then contact us. We are a team of UK web developers, who have over a decade’s worth of experience and knowledge when it comes to eCommerce websites, so you can rely on us to help with your marketing goals.