In 2022, much of our experience of shopping and purchases has moved online, with a skyrocketing growth in eCommerce sales. At Magento agency Ad Lab, our team of expert Magento developers have helped with this transition to the online sphere, guiding businesses to meet their eCommerce goals. So, you may be wondering what is the benefit of using a Magento agency? Well, here we have outlined some of the main advantages of using a Magento agency in 2022 and why you should be implementing these marketing techniques.

Meeting consumers’ needs

Adobe noted that “as customers grow more dependent on digital commerce, it is more important than ever to keep current on your eCommerce platform”, meeting consumers’ expectations. Magento uses a wide range of functions and accessibility that engages customers, therefore helping to increase sales and profit. For example, the Magento platform can manage a high volume of products and purchases, allowing customers to easily browse through products without being interrupted by user traffic or slow loading speeds.

This is further amplified by additional features on the Magento platform, including image optimisation. With Magento 2.4 you can optimise images to appear high quality without requiring the hi-res version of the picture. This is an excellent new feature as it helps to maintain the website’s performance, which may have been previously hindered by the size of images. Recent data from Hub Spot showed that “the highest eCommerce conversion rates occur on pages with load times between 0-2 seconds”, showing the important role that this plays in the success of an eCommerce business.

A highly adaptable platform

Evidently, Magento is a brilliant platform for consumer ease and accessibility, but it also creates opportunities for the merchant. One area that is particularly aided by Magento is the checkout section of any eCommerce websites. With Magento, online payments can be made with ease and merchants are now given the option of multi-language or multi-currency plugins. This allows businesses to expand into other territories and regions, growing exponentially online. We also use measurement techniques (including Google Analytics and additional insight and reports), which further enables businesses to monitor their growth and discover new ways to develop.

Start growing your business

Magento has many advantages for online business owners and other entrepreneurs hoping to grow their eCommerce website. At Ad Lab, we have been working on Magento eCommerce platforms for many years, helping businesses to grow and develop. You can view our successful case studies to learn more about our work and gain some inspiration for your company. Once we have helped to develop your website, we work on further marketing techniques to ensure the ongoing success of your platform, including paid channels to help drive leads and organic SEO.

If you want to build a successful and comprehensive website using Magento, then contact us today. You can call us on 01279 655 187 or email us at [email protected] to kickstart your business venture.