Posted 2 months ago
The builders’ merchant sector is undergoing rapid digital transformation as customer expectations continue to evolve. Gone are the days of ordering things in person at depots or over the phone from a catalogue, buyers increasingly expect the same seamless online purchasing experiences they encounter on mainstream retail p ...
Posted 4 months ago
At Ad Lab, we’ve spent years working with builders’ merchants, and one thing is consistently clear: most trade customers do not buy by browsing a website in the traditional way. They call. They email. They send WhatsApp messages. The issue is not demand. The issue is how that demand is captured. A large proportion of orders are st ...
