GOOGLE SHOPPING OPTIMISATION FEED MANAGEMENT

With Ad Lab’s Google Merchant feed management, we can embellish your XML feed and optimise it to produce the greatest traction possible in Google Shopping. By creating product specific ad groups within AdWords, we’re able to measure the return on investment for particular products within each campaign, allowing us to increase and decrease Cost Per Click bids for specific items and categories at will.

This is where the true strength of Google Shopping comes into play – by analysing your online store’s transactional data and conducting granular, meticulous measurement, we can funnel traffic to the pages and products that are most likely to produce a sale. Our investigative insight will consistently result in increased conversions and diminished bounce rate while ensuring your products and services have enough exposure to be easily identified and accessed by your customers.

As Google Partners, the optimisation of AdWords campaigns is familiar territory for us at Ad Lab – we aim to proficiently lift the burden off your shoulders with our proven expertise, and continuously monitor and refine your XML feed, so you can concentrate on the uplift in sales we provide.

We’re even capable of generating your XML feed for you if you’re having trouble, as well as ensuring it remains compatible with the Google Shopping policy.

By partnering with our friendly team of professionals, our meticulous optimization and precise measurement can unleash the potential of your online store.

Please feel free to call, leave us a message or request a call back today.

READ OUR LATEST GOOGLE SHOPPING CASE STUDY

A subsidiary of Wyatt Crocker Limited, Ironmongery Experts deals in a large variety of components for the construction and joinery industries, as well as detailed ironmongery specifications.

After requesting Advertising Lab’s services, the company saw exponential growth thanks to a new e-commerce responsive website and a bespoke high security key ordering system.

GROW SALES WITH ADDITONAL MEDIA CHANNELS AND MARKETPLACES

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Similar to the Google alternative, this feed instead governs the Bing and Yahoo based sales platforms, making up around 15% of the search market.

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As the most popular social networking site, Facebook shopping is growing quickly despite its recent establishment. As a result, having a partner who can feed products into it will give you an edge over the competition.

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Utilising this vast marketplace can be a daunting task, but also a huge advantage. With Amazon Feed Management you can place a product on-site, embellish it, and it will automatically be fed through to Amazon.

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