E-Commerce Digital Marketing
Our eCommerce digital marketing tactics involve a plethora of techniques designed to promote expansion on your Magento online store. From Google Adwords paid media campaigns to product feed management, content strategy to external link building, we aim to organically raise the exposure of your business while conducting advanced measurement on your transactional data.
It’s important to increase searchability organically through search engine optimisation for your eCommerce store. We have a reputation for increasing the visibility of various websites on Google, so we pride ourselves on making the gradual exposure and growth of your business an inevitable outcome.
A paid media channel capable of quickly driving traffic though to your site via specific keywords and search terms, Adwords also makes the measurement process significantly easier to manage for maximum traction.
Utilising this vast marketplace can be a daunting task, but also a huge advantage. With Amazon Feed Management you can place a product on-site, embellish it, and it will automatically be fed through to Amazon.
Similar to the Google alternative, this feed instead governs the Bing and Yahoo based sales platforms, making up around 15% of the search market.
This involves formatting your products in a way that Google Merchant can understand. In the long run, using a data feed will save you a significant amount of time and even assist your sales by creating the feed most suitable for additional traction.
As the most popular social networking site, Facebook shopping is growing quickly despite its recent establishment. As a result, having a partner who can feed products into it will give you an edge over the competition.
After your new Magento website is finished, there’s more to be done. Employing the most highly searched keywords in an organic manner enhances the on-site relevancy by letting Google know just what keywords we want any specific page to rank for. By applying consistent tweaks and improvements to your online store and ensuring all of your systems and extensions remain up to date, you can rest easy knowing everything is online and operating smoothly.
This involves boutique outreach – high quality link building and thematic sites; we contact these sites to add a link within an article or infographic to your new Magento website, which in turn improves its credibility. These methods generate substantial noise and attention, so they’re ideal for improving traffic.
Google launched the freshness factor, which favours websites that are consistently putting out fresh content for their audience. We help clients to execute a strategy for this; blog posts, content for product pages and other additions will inevitably improve the depth of the site and citation flow, which our partner and their site will be recognised for. This is a granular plan of action purposed with generating a following.
HEAR WHAT OUR CLIENTS SAY
A subsidiary of Wyatt Crocker Limited, Ironmongery Experts deals in a large variety of components for the construction and joinery industries, as well as detailed ironmongery specifications.
After requesting Advertising Lab’s services, the company saw exponential growth thanks to a new e-commerce responsive website and a bespoke high security key ordering system.