Ocean Free

eCommerce website with advanced website customisation and tailor-made SEO marketing strategy.


Ocean Free is an online retailer that provides self-manufactured hand sanitiser and disinfectant products. They offer a unique service where you can buy directly from the manufacturer, cutting out the middleman and ensuring low prices and a quick delivery service, suitable for single unit customers and wholesale buyers.




Our primary objective was to increase Ocean Free’s visibility in Google’s Organic listings for highly searched and converting keywords around the ‘hand sanitiser’ range of products and researched from their Google Ads campaigns.

Our secondary objected was to assist with bespoke PHP developments on their WooCommerce WordPress website.



Organic traffic is on the rise, attaining the initial phase of coining the branded keyword ‘ocean free’ in position 1. This has been achieved through the use of keyword research, onsite optimisation, creation, and development of onsite relevancy report. We optimised page titles, h1 headings, meta descriptions and recommended keywords to be inserted into the body copy, content strategy and highly targeted boutique outreach and PR campaign.

We have also redesigned and developed the product page. This page now includes advanced customisation of a tiered pricing module in line with a subscription payment extension.

See example here.

Ad Lab are a pleasure to work with. They have a very friendly team and offer an excellent service. We would highly recommend them.

Nick Darke
eCommerce Manager

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