Adding tier pricing on your website can be an effective way to advertise products and encourage customers to buy in bulk. By using this advertising technique, you can create volume-based discounts to increase sales. This is also an excellent promotional method to appeal to a wider customer base, as you are providing a variation of prices and product quantities. Ad Lab has put together this step-by-step tutorial to run through the steps you need to create tier pricing categories on Magento. We have also created a useful follow-along video for extra help.

Step 1.

Firstly, start by logging in to the back end of your website as an admin.

Step 2.

On the left-hand side, where the control panel is, select catalogue -> products and then click edit on the product you would like to add a tier price to.

Step 3.

Scroll down to find the price and then click advanced pricing (which is linked underneath) -> customer group price -> add

Step 4.

If you have multiple websites, select which website you would like the tier price to be added to. Alongside this, select which customer group will receive the tier price. For instance, you might want to apply a tier price discount for trade customers if you work in the construction industry.

Step 5.

Once you have selected this, you will need to fill in the quantity and price column. Choose the quantity of the product you would like to apply the discount to and then add the set price.

Step 6.

You can apply multiple tiers to the product by simply clicking the add button. In this video example, we have provided three variations with the quantities 5, 10 and 20, using separate pricing to coincide with each individual quantity.

Step 7.

Once you are happy with the edits you have made, click done -> save.

Step 8.

Then, refer back to the category product listing page to view the edits you have made.

Step 9.

You should see a promotional tag which reads “as low as” to display the tiered price.

Step 10.

When clicking on the product to view the product details, the tiered pricing will also be displayed here. With our video example, you can see that by entering the quantity 5, the corresponding price is generated.

As a Magento agency, we understand the benefits of using promotional techniques like applying tiered discounts to help generate leads and sales. Magento is a highly advanced eCommerce platform which can help to excel your business in all areas. The platform can support large businesses, managing a high volume of products and orders simultaneously whilst also helping small businesses adapt and grow. Web Tribdunal even found that “merchants using Magento grow 3 times faster, on average” and when combining your website with these promotional methods you are bound to see exponential growth.

If you want to learn more about Magento eCommerce and our services at Ad Lab, then get in contact with us today. You can call us on 01279 655187 or email us at [email protected] for more information. We have a team of expert Magento developers London who can create bespoke Magento website designs and with further SEO copywriting services, we can help your business skyrocket.