Kent Blaxill
About.
Founded in 1838 in Colchester, Essex, Kent Blaxill began as an oil and glass business on the town’s High Street. Over the years, it has grown into a trusted supplier of decorating, building, and glass products, with 22 locations across the East of England and the Midlands. Renowned for its dedication to quality and customer service, Kent Blaxill continues to innovate in its offerings and operations.
Objectives.
Kent Blaxill’s goal was to transform its online presence into a stable, user-friendly platform capable of supporting its growth ambitions. Their existing website faced issues with functionality, reliability, and user experience. Ad Lab was tasked with resolving these problems and implementing innovative solutions to boost online engagement, sales, and conversions.
- Ensure the Kent Blaxill website remained live, stable, and transacting 24/7.
- Fix the broken connection between the Magento platform and the Merlin business software ERP.
- Redesign key UX elements to improve usability and reduce site latency.
- Enhance onsite conversions and boost sales with creative and technical improvements.
- Build a reliable platform to support long-term growth and innovation.
Ad Lab successfully transformed Kent Blaxill’s eCommerce platform, resolving complex issues and delivering a high-performing Magento website. The enhanced platform not only restored stability but also dramatically improved user experience, customer engagement, and online sales.
- Repaired and optimised the connection between Magento and Merlin ERP for seamless functionality.
- Delivered a stable, always-on website that transacts 24/7 without interruptions.
- Redesigned key pages, including CPL, PDP, and checkout, to enhance the customer journey and usability.
- Achieved significant growth in online engagement, leads, and sales.
- Provided a robust, scalable platform for sustained business success and future innovation.
I’ve worked with David, Brad, and the team for over a year and highly recommend their services. They improved our Magento site, provided SEO and PPC support, and recently delivered a fantastic new Magento website ahead of schedule. They’re responsive, attentive to our needs, and have driven great results through Google Ads. Thank you!
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