We are only a few months away from Christmas and although this might seem like a long space of time, it will soon creep up, as it seems to do at a quicker rate every year! Those of us that are organised might even be starting to purchase some Christmas presents and décor ahead of the busy month of December. That’s why, as an eCommerce business, you should also be using this time to get prepared for the festive season, so that customers are turning to your store for their Christmas goodies.

Black Friday and Cyber Monday are two of the biggest dates in the diary for eCommerce stores and these aren’t too far away! So, at  Magento agency Ad Lab, we have put together our top tips to prepare your eCommerce website for the festive season, ensuring that you achieve ultimate investment return, maximum sales and most importantly, high customer satisfaction, keeping them coming back for more in the new year!

Customer engagement 

There are many ways that you can organise your online store, but the most important factor to prioritise is customer engagement. As we are all aware stores (both online and offline), have increased traffic at this time of year, which also means an increased number of queries. That’s why you will want to create a store that is customer friendly, accessible, and effectively engages this consumer base.

One way that you could achieve this, is by integrating a live chat service onto your Magento store. Tidio is a platform-agnostic live chat extension that allows you to speak to customers about their queries at set times throughout the day. Speak to our expert developers about this Magento extension development and begin offering customers a unique, enjoyable, and easy shopping experience.

As well as live chat integration, there are other methods that we would suggest to improve customer engagement, such as employing an SEO copywriting service, like our knowledgeable copywriters at Ad Lab. Copywriting for product content, website blog posts and other written work can help to improve SEO credibility, ensuring your products and services rank highly on a Google search result. This means that customers are more likely to find your page and consequently, more likely to purchase your products too. So, it’s a no-brainer for adapting your eCommerce store ahead of the busy period.

Measuring and analytics

In addition to customer engagement, other tactics should be considered when preparing your eCommerce store for Christmas, including measurement and analytics. There are various ways that you can track the metrics of your website, but both Google Analytics and Google Tag Manager are popular and effective options.

Our team can help by setting these accounts up, whilst also using this data to suggest improvements for your website which will increase revenue and sales, so why not call us on 01279 655187 and get this service set up?

Other campaigns that can be launched to help improve the consumer shopping experience, could include Google Shopping Ads management or Google PPC Ads, making your products easier to find in Google search. There’s no better time than now to get your products up on Google Ads so that when customers are searching for presents this Christmas, yours will be top of their list, offering an impressive price against competitors.

Discount and sale season

Let’s not also forget that on Black Friday, Cyber Monday and even after Christmas in January, customers are expecting discounts and sales! Our Magento Agency London can integrate these discounts onto your website, whilst also adding the optional addition of tier pricing for targeted customers.

Watch our recent tutorial on how to add tier pricing to your Magento store.

Make sure to advertise your sales and campaigns across your social media network, so that customers can stay in the loop, adding your products to their Christmas wish list. These are just some of our best ideas to get you started ahead of the Christmas period, but the possibilities to enhance your online store truly are endless.

Now is the best time to consider marketing techniques for your website, which will improve your store all year round. If you would like some more information and help with building your powerful eCommerce store, contact our team and we can help to achieve your eCommerce goals.