Thomas Ridley
A national wholesale food supplier based in Suffolk.
About.
Thomas Ridley have been operating since 1808 from a grocery shop in Abbeygate Street, Bury St. Edmunds. Today they have grown to become one of the UK’s leading independent food and drink wholesalers, supplying a wide range of catering and hospitality customers all over the East of England.
Objectives.
Facing the evolving landscape of the food and drink industry, Thomas Ridley recognised the need to embrace technological advancements to maintain their competitive edge. Their objective was clear: to establish a robust, integrated system that would streamline their operations and enhance their online presence. The primary goals included:
Seamless Data Transfer: Develop a custom API connection between Magento, the leading ecommerce platform, and Thomas Ridley’s ERP system, Accord. This connection aimed to ensure the smooth and real-time exchange of critical data, optimising inventory management and order processing.
Elevate the Ecommerce Experience: Create a tailored and user-centric ecommerce solution on the Magento platform. This involved designing a user experience (UX) that not only met the expectations of modern consumers but also reflected the exceptional standards upheld by Thomas Ridley throughout its rich history.
Successful Store Launch: Collaborate with the Ad Lab team to successfully launch the new Magento store, complete with the in-house developed API Accord connector. This was the foundation for achieving operational efficiency and meeting customer demands seamlessly.
Results.
The partnership between Thomas Ridley and Ad Lab was successful and extremely productive, delivering impressive results that transformed their digital presence and operational efficiency. The key outcomes included:
Streamlined Data Integration: Our tailored API integration linking Magento and Accord created a smooth data exchange, guaranteeing the seamless synchronisation of product details, inventory updates, and order management. This automation significantly slashed the need for manual data entry, reducing errors, and boosting overall productivity.
An essential feature of this integration was enabling trade customers to effortlessly log in and make purchases online, while accessing and buying products at their specific trade pricing. Simultaneously, all orders were funneled directly into Accord, saving valuable time for the sales team.
Enhanced Ecommerce Experience: The newly designed ecommerce platform not only met but exceeded expectations. Customers enjoyed an intuitive and visually appealing interface, leading to increased user engagement, higher conversion rates, and improved customer satisfaction.
Successful Store Launch: Ad Lab’s expertise played a pivotal role in launching the Magento store smoothly. The in-house developed API Accord connector provided Thomas Ridley with a competitive advantage in terms of operational efficiency and responsiveness to customer needs.
Ad Lab delivered a seamless, high-performing Magento site, blending technical expertise with creativity. Their attention to detail and collaborative approach made a real impact. Highly recommended Ad Lab for a eCommerce project.
